Do you already have a website? If yes, do you understand the amount of influence and the role each channel and campaign plays at different stages of the customer journey?
Wise can help you define the role social media accounts, online advertising and your website can play within the sales and marketing function.
Analytics is the method we are using to draw conclusions coming from the web properties. Existing and new customers, new registrations, downloads, users and web site visitors, sales, etc. are all variables that are systematically and comparatively monitored and processed.
We do not simply provide volumes or data figures. We submit facts based on processed algorithms. We deliver actual tools ready to be used by marketers, sales people and consultants.
Measuring social media is crucial for every business or organization that is looking to measure the impact of their online campaigns across a wide array of social networks. Social metrics is the science of measuring social media to determine the kind of impact it is having.
Here are some of the type of items and activities analyzed in social metrics:
- visitors to a website
- messages sent
- the audience of a social media platform (followers, members, etc)
- comments to posts referring to a particular product, company, brand, organization or individual
- amount of time a participant spends engaging with a social network or website
- frequency of engagement – how often people interact with a brand, product, company or organization
- positive or negative communication involving a brand, product, company or organization
- interaction rate (aka the percentage of total users of a service or social network who actively engage with it)
One popular metric to measure the activity and impact of social media is the specific actions taken, such as:
- photo sharing
- video uploads
- players in a game
- votes in an online survey
- entries in a contest
- invitations sent to join or participate
- retweets or reposts
- the participant’s friends/followers
- number of times a participant participated in the past
- how long has the participant been participating
- how recently has each participant last participated
- how relevant are the participant’s posts and comments
Social media is without a doubt, an investment. No matter the size of your budget, the nature of your business or the marketing goals, Wise Social Media Agency is capable to perform and deliver reliable results.
Would you like to understand more about analytics? Contact us directly here or request a proposal.