Social media networks are fantastic resources for businesses of all sizes looking to expand their online presence and promote their brands. Many of the best tools and platforms are available for free, but they also have paid advertising options for brands that want to increase their reach.

So the question here is: Should your business be on social media? YES
But, should you have an account on every network? Not necessarily!

The selection depends mainly on the nature of your business, as well as the time and effort you are planning to put into your social media strategy. You should rather nurture the social media channels that work best for the business you run and be excellent with one or two than mediocre at four or five.

To choose the right social media platforms for your business purposes, you need to:
1. Familiarise yourself with all the social networks available in the market
2. Figure out which features will work best with your business
3. Define your target audience
4. Identify the social networks that your audience hangs out

We profiled the top social media platforms used in Cyprus so you can learn more about them and market your business better.

FACEBOOK
Facebook is the most popular social network and has powerful advertising capabilities, giving you the opportunity to create custom audiences and target by interests and demographics. Facebook is also very versatile as you can use it to share photos, videos, short-form and long-form updates of your business, regardless of your industry. It is important to note that Facebook’s demographic includes all age groups: younger, prime-aged, and older users. It is definitely not an exaggeration if we say that almost everyone is using it!

INSTAGRAM
Instagram is a visual social media platform where users are allowed to post photos and videos only, using hashtags to improve the visibility of their content. This platform, unlike others, is primarily a mobile application and is great for businesses that want to showcase their products and services in a rich, visual context, for example restaurants, hotels, jewellers, clothing companies and hair salons. As far as its demographic is concerned, it has a lot of traction with young audiences and women.

SNAPCHAT
The core demographic for Snapchat is youngsters and with over 400 million snaps sent daily, you have a good possibility to appeal to a younger demographic. If Millennials are included in your target audience and you belong to the fashion and food industries, you should definitely be on Snapchat!

TWITTER
Twitter is the social network where you can post mostly everything, including recent articles, news about your industry, photos, videos, competitions and polls. Twitter, because of its wide reach, is a great way to market your business, but also an effective platform for handling customer service. Like Facebook, Twitter’s demographic includes all age groups.

Don’t forget that the goal is to create fascinating and compelling content to nurture engagement with your audience. Take advantage of social networking to help your business increase its brand exposure and broaden its customer reach. Wise Social can help you produce attractive content that will inspire your customers to take action and select the right social media platform for your business to reach the right audience at the right time. Make the most of your business’s social media presence, by contacting us at wisecyprus@gmail.com or call us on (+357) 99 599 566.