Frequently asked questions and answers on social media, SEO, website design and overall digital marketing requirements.
- How important is my social identity?
Regardless if you are a well established organisation or an entrepreneur, it is likely that you have an audience that has already formed an opinion about your company, your brand and your products and services.
That means your social footprint needs to be assessed, calculated and evaluated. Every company carries not only products and services but also values. Now days, entrepreneurs are “public figures” in a digital world and it is very easy for everyone to form an opinion about you, your products, your business ethics, and your brand; and above all they will not stop sharing with others. This will be your social identity, either you benefit from it or not.
Wise is a social media agency that will help you realize your exact position in social media and will join forces with your team in an effort to compose a social identity that accurately represents your company and your values and also serves the interests and goals of your business.
- Do I need to have a website in order to establish social media accounts?
Let’s put it this way: social media is your public face, the way people see you. Your website is your actual shop, where your clients will go for their purchases. In case you don’t have a website, it needs updating or you need to create an e-shop, Wise can help.
- I am an independent professional (e.g. accountant, doctor, lawyer, physiotherapist, real estate agent etc). Can I apply social media practices in order to increase my clientele and my sales?
Let’s assume that you have a well established business. You will constantly need to maintain your current clientele against your competition that will undoubtedly try to steal your clients from you. Or you might be at the starting point of your professional career. From day one you will need to establish and continuously try to grow your business.
In both situations, social media profiles and communication between you and your audience is more than necessary. You hear all the advice about using social media, SEO or content marketing and probably wonder how it applies to you, since you have no prior experience and still have to rely on traditional sale procedures. Wise system can and will help sales.
We will build it according to your specific needs and develop short, mid-term and long term sales cycles in order to continuously measure results.
- I have a website and/or an e-shop, but I don’t have sufficient sales. Can Wise help?
Before we start designing any social media campaign, Wise implies and delivers a digital marketing report, where the new client can simply comprehend where his web performance actually stands (quality score, website audit report, semantic & link analysis etc).
The documented results most of the times indicate what needs to be done. In any case, Wise will build an appropriate social brand identity and will start communicating with the targeted audience that will be guided step-by-step to the ultimate sales destination, your website or e-shop. There are no unsuccessful websites; there are only websites that do not serve your clients’ needs.
Each business needs to understand each client’s different needs and communicate its “promise” via the social media.
- Is online advertising expensive? For how long do I need to be advertised? How soon will I see results?
Online advertising, compared to the traditional methods of advertising, is significantly less expensive. Above the line and below the line advertising spends but it is very difficult to measure actual results. Online advertising uses specific media that are inexpensive but more significantly, brings targeted and evaluated results. In simple words, each e-advertiser will be able to know the outcome of his advertising efforts even from the very first Euro spent.
Therefore, the entrepreneur will be able –with the essential contribution of Wise – to adjust the variables (e.g. impact, frequency e.t.c.) of each advertising campaign to reach more people of his targeted audience and bring higher returns on his investment. In conclusion, online advertising is inexpensive, well focused and scheduled and very efficient. In any case, there will be no hidden costs, no last minute surprises.
An online advertising campaign is not a marketing effort that simply brings results. It is an ongoing procedure that accompanies and strengthens the marketing strategy of the company that realizes the significance of its social identity not only for the continuity within the economic crisis of today but also for the longevity of tomorrow.
- What exactly are the measured results?
Each campaign is being designed to serve specific needs that have been discussed and agreed with each Wise’s new client account. Wise team will implement a campaign that will target specific audiences and will try to bring warm leads that eventually the client will convert to sales. But this is not the only measured variable.
A series of valuable data are being measured from day one of the social media campaign and online advertising that is carefully being monitored and analyzed. The number of likes, shares and retweets is just a simplified version of this effort.
Analytics is the scientific method that Wise is using to draw conclusions coming from the web properties. Existing and new customers, new registrations, downloads, users and web site visitors, are all variables that are systematically and comparatively monitored and processed.
Wise does not simply provide volumes or data figures but systematically submits facts based on processed algorithms and delivers actual tools ready to be used by marketers, sales people and entrepreneurs.
In short…
Why Wise is the best choice for you
There are no small or big clients. There are only small and large social media needs. Different strategies make sense for different marketing needs.
We are here to deliver the following:
- We step-by-step assist you to understand in depth social media and their contribution to your marketing strategy
- We ask, listen and write down your communication needs
- We design a canvas where we develop strategies that bring results, not just volume
- We conduct competitors’ research
- We identify target audiences
- We set goals and focus on measured results
- We run custom-made word of mouth campaigns, influencer conversations, online surveys, quizzes and competitions, advocacy and reputation management programs
- We design and implement online advertising programs (adwords, FB and online ads e.t.c.), reaching effectively different audiences and meeting preset goals, always within the budget. No surprises
- We blog, we content write and perform Search Engines Optimization (S.E.O.) – for more information click here
- We execute ongoing monitoring and social media auditing. We convert likes, shares, views etc into meaningful data. We provide analytics R.O.I. results – for more information click here
As a result, we extend brand awareness, increase website traffic and deliver warm leads.
At the end, we create social engagement, we generate loyal followers who are willing to adapt, to share, to communicate. Followers, that one day will be your brand ambassadors.
Why now?
Because:
- Your competition most probably is already involved.
- Social media is all about relationship building. The sooner you start, the sooner you’ll be able to start growing your audience.
- There is nothing significant to lose. The amount of invested time and money to create your social profile and start benefiting from it is usually minimal, compared to other marketing channels.
Conclusion: the longer you wait, the more you have to lose.
Social media marketing when done right can lead to more customers, more traffic, more conversions and it’s here to stay.
Interested in more information?
Do you need feedback or advice on your digital marketing strategy? Let us know about it by giving us a call at (+357)-99-599 566 or fill out this simple contact form here to find out all we can do to establish your business on social media!
Ready already to cooperate with Wise Social Media Agency?