Google Ads and Facebook Ads are the major sources of advertising your brand online, allowing you to effectively drive traffic to your business and increase your sales conversions. They might have different features and ad viewer behaviours, but they are both extremely effective, giving you immediate access to millions of users and making your targeting easier than ever!

Let’s take a side by side comparison of each channel:

REACH – How many people will see your ad?

Google: Google, being the world’s most popular search engine, can reach over 2.6 billion people every month. With Google Ads, you can target customers who are already looking for something related to your business. When they type certain keywords, ads for related businesses show up in the search results, making Google Ads the right option for businesses looking for immediate sales and boost in website traffic.

Facebook: Facebook has 1.3 billion monthly active users. When it comes to the number of users, Facebook Ads can help you reach as narrow or as wide an audience as desired, i.e. exact customer base or those who are not looking for your products/ services.  Facebook Ads have a potential reach of 43.8% of all internet users, so if you are looking to build brand awareness and increase lead generations, Facebook is the right option for your business.

TARGETING – Who is your ad reaching?

Google: With Google Ads, you can reach individuals who are searching for specific keywords. Google is about what people are searching for, thus ads can be designed to target industry-related words, as well as location.

Facebook: Facebook Ads give you the flexibility to choose the audience for your ads by filtering on interests, demographics and location. Facebook Ads are about who you want to reach.

COST – How much your ad costs?

Google: With Google Ads, you can set up how much you are willing to pay each time someone clicks your ad. This means that you are only charged when someone visits your website as a result of your ad being clicked on Google’s search results.

Facebook: Advertising on Facebook is budget-friendly.  When you are setting up your ad, Facebook gives you to options: impression-based and click-through advertising. This means that you pay every 1000 impressions (your ad gets shown 1000 times) or per click (each time someone clicks on your ad), allowing you to adjust your ad campaign based on your budget.

What strategy will work for you?

The answer always depends on the type of your business, the nature of your audience and the marketing goals you have set. If your brand has a strong visual appeal and young audience, Facebook is a good fit. For local businesses that want to stand out from the competition and entice shoppers to visit your stores, Google might be your best bit.

While Facebook and Google ads are a great place to start, there is a lot more to digital marketing than just these two platforms. With so many options to advertise online, the more challenging a decision is to make. Wise Social can help you better understand your target audience and advise on the best way to reach your prospective buyers, leveraging the strengths of both Google Ads and Facebook Ads. Whether you are looking to enhance your business’s visibility, increase leads and sales, and find new customers, we can help you adopt the right strategy and get the most return on your advertising investment. Make the most of your business’s internet presence, by contacting us at wisecyprus@gmail.com or call us on (+357) 99 599 566.